Expert delivery. Exceptional insight.

Expert qualitative researcher and behavioural insights specialist with over 13 years leading research at international commercial and social research firms.

I have worked across a wide range of sectors including healthcare, energy, business, digital product development, media, tourism, and social issues. I help organisations to empathise deeply with their customers and audiences.

I love the process of drawing seemingly disparate insights into compelling and cohesive stories that can inspire fresh thinking.

A consistent focus throughout my career has been helping clients move beyond what people say, to understand why they think and behave the way they do, and how that insight can be used to design better interventions, communications, and experiences.